Podcast

Four Archetypes of Game Changing Leaders with Carol Sanford [LLC 022]

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Do you find it difficult to define your customer avatar? Perhaps you’ve read one too many blogs demanding that you describe your ideal customer down to a T. Well, on today’s episode, my guest and I chat about the better approach to defining your ideal customer and figuring out how your business can serve them. We also discuss the 4 archetypes of leaders that you can access when making decisions.

I’m joined by author, speaker, and business consultant Carol Sanford. Carol works side by side with Fortune 500 and new economy executives in designing and leading systemic business change and design.

For four decades, Carol has worked with great leaders of successful businesses such as Google, DuPont, Intel, P&G, and Seventh Generation, educating them to develop their people and ensure a continuous stream of innovation that continually deliver extraordinary results. Carol is the author of several best-selling books including The Responsible Entrepreneur; Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors.

What You’ll Learn in This Episode:

  • The difference between regeneration and sustainability and why the latter isn’t necessarily a good way to think of
  • How, despite our greatest intentions on making the world better, we as entrepreneurs are still working with a fragmented reality
  • When defining your customer avatar, you’re not supposed to start with defining what their problems are but instead, you’re supposed to approach it with a regenerative mindset and look at how their lives work
  • What the four historical archetypes are and how you can use each one as an aspirational figure in various decision making situations
  • How game changing leaders operate by tapping into all of these archetypes to become much more creative

Resources:

Carol’s TedxBerkeley talk

Contact Information:

Website

Facebook: https://www.facebook.com/carolsanfordauthor

carol@carolsanford.com

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