Is leadership an inside job? Why is it important for people to learn how to “be” before they can “do” and “have”? Can a business owner lead when he/she has no employees yet? These are all questions leaders must explore during their entrepreneurial journey. In this episode, we’re talking about how business owners can become …
Do you find it difficult to define your customer avatar? Perhaps you’ve read one too many blogs demanding that you describe your ideal customer down to a T. Well, on today’s episode, my guest and I chat about the better approach to defining your ideal customer and figuring out how your business can serve them. …
How can you be the best partner to your customers? Customers are leaving signals and trails behind them each time they interact with your brand but are you paying attention? Listen to what customers are telling you by collecting and analyzing data about their behaviors, needs, and wants in order to better serve them. My …
While there are many options you can pursue when it comes building relationships online, one powerful way is through the use of videos. In this episode, I share 5 different ways you can use video to help you connect with more people (aka potential customers) and begin building that relationship of trust. If you haven’t …
Your website is the face of your business online. Often times, it’s the first point of contact between a potential customer and your business. So how can you make sure you’re conveying trustworthiness right on your website? I’m joined by Pamela Kilzer freelance writer, blogger, and entrepreneur, and she shares the top 4 things to …