Move Your Business to Its Highest Potential Through Conscious Capitalism with Alexander McCobin [LLC 016]
It’s time for a reimagining of capitalism. Conscious Capitalism is a fresh approach to business. Although the principles have been around for a very long time, this movement as we know it is gaining popularity in today’s business world.
My guest today is Alexander McCobin, the CEO of Conscious Capitalism, Inc., a US-based organization dedicated to elevating humanity by improving the practice and perception of business.
What We Discuss in This Episode:
- How conscious capitalism emphasizes the human nature of business endeavors
- How the “conscious capitalism” title is fairly new but the underlying concept has been around for a long time
- Why conscious capitalism is what businesses should strive for
- Is the sole purpose of business to maximize profit?
- Why solely focusing on earning profits as a business will negatively affect your performance as a business
- The 4 tenets of conscious capitalism: 1) higher purpose, 2) stakeholder orientation, 3) conscious leadership, and 4) conscious culture
- What affect, if any, does the economy have on how business leaders run their businesses
- The challenges and opportunities Alexander embraced as the Millennial leader of Conscious Capitalism
- Why Alexander committed himself to journaling every day in 2017 and what he gained from that experience
Resources Mentioned
The Happiness Paradox
Conscious Capitalism by John Mackey and Raj Sisodia [affiliate link]
Contact
If You Enjoyed This Episode, You’ll Also Love:
Episode 1 ? What is the Purpose of a Business Anyways with Michael Dorff
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