Podcast

Move Your Business to Its Highest Potential Through Conscious Capitalism with Alexander McCobin [LLC 016]

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It’s time for a reimagining of capitalism. Conscious Capitalism is a fresh approach to business. Although the principles have been around for a very long time, this movement as we know it is gaining popularity in today’s business world.

My guest today is Alexander McCobin, the CEO of Conscious Capitalism, Inc., a US-based organization dedicated to elevating humanity by improving the practice and perception of business.

What We Discuss in This Episode:

  • How conscious capitalism emphasizes the human nature of business endeavors
  • How the “conscious capitalism” title is fairly new but the underlying concept has been around for a long time
  • Why conscious capitalism is what businesses should strive for
  • Is the sole purpose of business to maximize profit?
  • Why solely focusing on earning profits as a business will negatively affect your performance as a business
  • The 4 tenets of conscious capitalism: 1) higher purpose, 2) stakeholder orientation, 3) conscious leadership, and 4) conscious culture
  • What affect, if any, does the economy have on how business leaders run their businesses
  • The challenges and opportunities Alexander embraced as the Millennial leader of Conscious Capitalism
  • Why Alexander committed himself to journaling every day in 2017 and what he gained from that experience

Resources Mentioned

The Happiness Paradox

Drivers Select

Conscious Capitalism by John Mackey and Raj Sisodia [affiliate link]

Contact

www.consciouscapitalism.org

If You Enjoyed This Episode, You’ll Also Love:

Episode 1 ? What is the Purpose of a Business Anyways with Michael Dorff

Thanks for Checking Out the Show Notes and for Listening!

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