Podcast

4 Tips to Convey Trust On Your Website [LLC 019]

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Your website is the face of your business online. Often times, it’s the first point of contact between a potential customer and your business. So how can you make sure you’re conveying trustworthiness right on your website? I’m joined by Pamela Kilzer freelance writer, blogger, and entrepreneur, and she shares the top 4 things to keep in mind to build trust on your website.

What You’ll Learn in This Episode:

  • How your website is the face of your business online
  • The 4 things your website should include in over to convey trust: 1) design, 2) testimonials, 3) integration, and 4) date references
  • The importance of a website’s simple design and easy-to-spot buttons and Call-To-Action
  • How to courageously ask for testimonials to include on your website
  • What you can do when you’re just starting off with a new business and don’t have clients to request testimonials from
  • Why you shouldn’t send a customer off of your website to make payments
  • How the date references on your website’s blogs goes a long way to build trust
  • The best way to build trust through social media (which is different than how you build it on a website)
  • If you’re going to outsource the website building, how can you best communicate the vision you have in mind

Resources Mentioned: 

7 Tips to Build a Website Your Donors Can Trust article

Ambassador article re: consumers who have a good social media experience with a brand

Contact Information

www.pamelakilzer.com

Instagram: https://www.instagram.com/pamelakilzer/

Thanks for Checking Out the Show Notes and for Listening!

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