Podcast

Understanding and Leveraging the Psychology of Influencer Marketing with Emmanuel Probst [LLC 033]

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 Influencer marketing seems to be quite the buzz-phrase thee days, but for good reason. Tapping into social media influencers to help promote your product or service can be a viable marketing strategy for your business.

My guest today is Dr. Emmanuel Probst, a Director of Media and Digital presence at Kantar Millward Brown, a Professor at UCLA, and someone who has been studying consumer behavior and psychology for over 15 years. He’s the author of the upcoming book entitled Tension: How to Grow Remarkable Brands By Fulfilling Consumers’ Quest for Meaning.

What We Discuss in This Episode:

  • What is “influencer marketing”?
  • What makes an individual on social media “influential”?
  • Should brands rely on influencers or become the influencers themselves?
  • Why the more emotional your product is, the more important it is for you to work with influencers
  • Can a service-based business use influencers?
  • Should a brand always look for the right influencer who is in alignment with their brand or is the amount of followers sufficient?
  • What are the emotional elements of consumption and how can you emphasize that aspect of your product/service?
  • What you should do before you engage with influencers

Resources Mentioned: 

Emmanuel’s article on The Psychology of Influencer Marketing 

Contact Information:

Emmanuel’s LinkedIn: https://www.linkedin.com/in/emmanuelprobst

Thanks for Checking Out the Show Notes and for Listening!

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