Do you find it difficult to define your customer avatar? Perhaps you’ve read one too many blogs demanding that you describe your ideal customer down to a T. Well, on today’s episode, my guest and I chat about the better approach to defining your ideal customer and figuring out how your business can serve them. …
I explore the idea that leadership is just not cool enough. While that statement might offend a lot of people, especially those who are huge believers in the power of leadership development (like I do!), you have to admit, leadership suffers from a PR problem. Especially when compared to the oft-glamorous portrayal of BOSS, specifically …